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　　Anything that affects the smooth flow of information is known as noise. This might be, for example, the language used, an inappropriate use of technology or the different levels of skill and knowledge of the sender and receiver. For example, every day in the press and on TV, consumers are bombarded with often confusing or contradictory information about the health benefits or risks associated with different foods. Consumers may not have enough understanding or information to judge between conflicting messages. It is therefore not surprising that many people do not hear these messages and switch off.

　　A company has to overcome a considerable amount of direct noise caused by the earlier negative press articles. By not responding to these immediately or correcting with facts, consumers are confused and the company loses credibility with the press and the public.

　　To achieve its vision and encourage consumers to eat turkey all year round, BM Company needs to give people more information in a way they can easily understand. It has there closed to highlight key facts about the products as the foundation for many of its messages.

　　1.What may not be called noise according the passage? ( )

　　A. Positive press articles.

　　B. The different levels of skill and knowledge of the sender and receiver.

　　C. The language used.

　　D. An inappropriate use of technology.

　　【答案】A。由题干关键词noise定位至首段…is known as noise. This might be, for example, the language used(选项C), an inappropriate use of technology(选项D)or the different levels of skill and knowledge of the sender and receiver(选项B)，发现A项并未提及。故正确答案是选项A。

　　2.Why don’t many people hear the message that the companies want them to know? ( )

　　A. Because they may not have enough understanding or information.

　　B. Because the messages are spread on newspapers.

　　C. Because they care more about health risks associated with different foods.

　　D. Not mentioned.

　　【答案】A。由题干关键词many people hear the message定位至首段最后Consumers may not have enough understanding or information to judge…therefore not surprising that many people do not hear these messages and switch off.可知A项正确。选项B、C并未提及，故正确答案是选项A。

　　3.Why do some companies lose credibility with the public? ( )

　　A. Because the companies respond to the negative press article slowly.

　　B. Because the companies fail to be in good relationships with the press.

　　C. Because the market is so grueling and they don’t perform well.

　　D. Not mentioned.

　　【答案】A。由题干关键词companies lose credibility with the public可以定位至第二段最后By not responding to these immediately or correcting with facts…the company loses credibility with the press and the public.可知是因为公司没有立即直面错误、改正错误，所以才出现了公众信用受损的现象。选项A：因为公司对于消极的报道反应迟缓;选项B：因为公司不能和出版社搞好关系;选项C：因为市场很严酷，他们不能很好的表现。故正确答案是选项A。

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